BRANDS STRUGGLE WITH DISTRIBUTION CHAINS TO CONSOLIDATE DOMINANCE IN CHINA’S EMERGING REGIONS
January 1st, 2011
BY MARK GODFREY
IN 2011, foreign brands seem set to extend their dominance of the cosmetics and hair products market in China, one of the few sectors of the economy controlled by multinationals. Procter & Gamble (P&G), Unilever and L'Oréal dominate sales revenues here, and to extend their dominance global brands continue to acquire local brands. This is vital to expand distribution networks in the country's central and western hinterlands, fast opening to investment and consumer markets as a result of preferential government spending and policies that ...
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