BRAND GET SERIOUS ABOUT TARGETING BLACK MIDDLE CLASS CONSUMERS IN SOUTH AFRICA
June 1st, 2017
THE SOUTH African hair care market grew 6% in current value terms in the past year to South African Rand ZAR6.6 billion (USD488.4 million). And this growth is projected, by London-based market researchers Euromonitor, to rise by a 1% compound annual growth rate (CAGR) in constant value terms over the next five years.
Cape Town-based research analyst Rubab Shaikh Abdoolla said the market shows strong growth among perms, relaxants and hair colourants, driven by personal grooming trends, notably younger consumers striving for perfection in selfie social media ...
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