BOTTLES WATER AND FRUIT JUICE CONSUMPTION BOOM FUELS GROWTH IN MIDDLE EAST DRINKS SECTOR
February 1st, 2008
BY PAUL COCHRANE, in Beirut, and HELENA FLUSFELDER, in Jerusalem
THE DRINKS market in the Middle East continues to increase on the back of population growth, economic development, improvements in distribution and retail, and more aggressive advertising campaigns.
But like much of the rest of the world, younger and better educated market segments within the region are shifting away from carbonated soft drinks (CSD) towards fruit juices and bottled water as people become increasingly health conscious according to independent industry analysts and the drinks ...
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