BOOK TOKEN PROMOTION BOOSTS DUTCH CHRISTMAS SALES
January 1st, 2008
BY DAVID HAWORTH
ALTHOUGH final Christmas and New Year sales figures are not yet available, every indication from Dutch publishers and retailers is that the Netherlands enjoyed a plump festive season following 12 months in which sales of copies increased by 4.5% - representing in cash terms a 7.5% growth.
These figures include the consequences of a pre-Christmas promotion through which anyone who bought a book token before December 6 could have a free train trip.
This caused the sale of over 500,000 book tokens, said Henk Kraime, director of the Amsterdam-based ...
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