BON BON AND BOTTLE ECJ TRADEMARK CASES
April 1st, 2006
STORIES BY KEITH NUTHALL
USEFUL trademark registration precedents are being set by the European Court of Justice (ECJ). In one case, it has ruled a three-dimensional sign in the shape of a bottle is not distinctive enough to warrant European Union (EU)-wide registration. The application was made by Develey Holding GmbH & Co. Beteiligungs, of Germany. Meanwhile, an advocate general of the ECJ has advised Germany confectionary company August Storck KG should not secure EU-wide registration of a visual trademark, namely a burgundy caramel image, again because ...
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