BOLLYWOOD STAR POWER PROMOTES PERSONAL CARE PRODUCTS SALES IN INDIA
December 1st, 2011
BY MINI PANT ZACHARIAH
THIS November, Indian cosmetics maker Emami, of Kolkata, chose Bollywood's sultry siren Bipasha Basu as its brand ambassador for Vasocare, a lip care range, because Basu was "an irresistible concoction of sophistication, exuberance, seduction and serenity": a heady cocktail that educated and urban young Indian women aspire to. From billboards at busy road intersections to the shopping malls across Mumbai, Bollywood stars promise to up personal care product brands' glamour by endorsing their beauty products. Be it the diva Kareena ...
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