BOLIVIAN COSMETICS INDUSTRY POSES MAJOR GROWTH OPPORTUNITIES FOR COMPANIES, BOTH AT HOME AND ABROAD
August 1st, 2012
BY JONATHAN DYSON, IN LA PAZ
STRONG growth in Bolivia's personal care market is attracting an increasing number of both international and domestic cosmetics brands, capitalising on rising demand for products across all consumer demographics. This market success can be linked to the country's overall economic growth in recent years, which has seen GDP rise about 5% per year since the country's indigenous socialist president Evo Morales came to power in 2006.
The value of Bolivia's beauty and personal care market grew 12.7% to USD279.7 million in 2011, according ...
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