BIRLA SPRING SUMMER 2021 COLLECTION FOR PREMIER VISION, PARIS
February 2nd, 2020
Global viscose giant, Aditya Birla Group, that opened its Spring Summer 2021 collection at the Première Vision show in Paris from February 11 to 13, is experimenting with apparel rather than fashion stories this year to showcase the versatility, sustainability and longevity of its fibres.
“Defined seasons are a thing of the past. Transitional collections and the evolution of season-less core items have grown in their importance,” said Nelson Jaffery, the company’s assistant vice president, design and development.
Speaking to Twist International, he said ...
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