BIRLA SPRING SUMMER 2020 COLLECTION PUSHES SUSTAINABLE SOURCING AND DESIGN
February 1st, 2019
INDIA’S Aditya Birla Group is continuing to improve its sustainability profile, with the global launch of a new ‘LivaEco’ fabric at the Première Vision show, held in Paris, France, from February 12 to 14, (2019).
The fabric, which will be available globally, is sourced from sustainable forests, all with Forest Stewardship Council certification, its production consumes less water than many rival fabrics and, when disposed of, biodegrades within six weeks. More importantly, the fabric has a molecular tracer that can tell downstream manufacturers, traders ...
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