BIRLA SPRING SUMMER 2020 COLLECTION PUSHES SUSTAINABLE SOURCING AND DESIGN
February 1st, 2019 INDIA’S Aditya Birla Group is continuing to improve its sustainability profile, with the global launch of a new ‘LivaEco’ fabric at the Première Vision show, held in Paris, France, from February 12 to 14, (2019). The fabric, which will be available globally, is sourced from sustainable forests, all with Forest Stewardship Council certification, its production consumes less water than many rival fabrics and, when disposed of, biodegrades within six weeks. More importantly, the fabric has a molecular tracer that can tell downstream manufacturers, traders ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.