BIRLA CELLULOSE’S SPUNSHADES YARN OFFERS QUALITY, LOWER COSTS AND LESS POLLUTION
May 1st, 2016
Birla Spunshades, Aditya Birla’s vibrant, heavy metal-free, coloured spun-dyed viscose fibre, is helping Indian spinner score new orders linked to major international buyers. Fabric made out of Spunshades is being supplied to clients such as British retailer Marks & Spencer (M&S) and Sweden’s Hennes & Mauritz (H&M), to name two big names.
Speaking to Twist International, Dr Ravindra Tuteja, head of product development and marketing at Birla Cellulose, illustrated the value of using Spunshades: Grasim Bhiwani Textiles Ltd (GBTL) buys Birla ...
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