BIRLA CELLULOSE’S PUSHES NATURAL FLUID FASHION FOR SPRING SUMMER 2017 COLLECTION
January 1st, 2016
Birla Cellulose’s is exploring the use of its premium fibre modal to create a relaxed luxuriant look for its spring-summer collection 2017, to be featured at the Première Vision Paris fashion show this February.
The focus is on relaxed chic, in tune with the viscose staple fibre global leader’s tagline of natural fluid fashion. So modal blended with linen, nylon, lycra finds expression in showcased garments that are very flowy, soft and comfortable.
“There is a lot of inspiration and focus (in this collection) on sheerweight almost featherweight fabric ...
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