BIRLA CELLULOSE DELVES INSIDE CONSUMER EMOTIONS TO DEVELOP LIVA TREND VISION FOR SS2019 COLLECTION
January 1st, 2018 Birla Cellulose’s LIVA Spring Summer 2019 collection, to be showcased at the Première Vision Paris show on February 13-15 this year, is high on innovations in weaves and knits that create a unique tactile feel that is luxurious and opulent, while also being lightweight. The offerings demonstrate how the Indian textile major’s focus in recent years at Première Vision has been merging textures such as basket weave, honeycomb weave and solids. In its SS19, collection, the design team at Birla Cellulose has tried to achieve this by combining different weaves ...
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