BIODERMA-DKSH ALLIANCE WILL TARGET CHINA FAKES
March 1st, 2012
BY KEITH NUTHALL AND MARK GODFREY, IN BEIJING
AN ALLIANCE forged in China between Swiss market expansion advisor DKSH and French specialist cosmetics group LaboratoireBioderma will focus on fighting counterfeit products. DKSH has been appointed the exclusive logistics partner for LaboratoireBioderma in China, managing the company's distribution services and sales made through pharmaceutical retailers. By offering consumers clear outlets for Bioderma's products, the partners hope to fight counterfeit sales. Bioderma's business unit manager Astrid Desmons said: ...
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