BIG DATA ANALYTICS OFFER FASHION SECTOR INCREASING POWER TO SHARPEN SALES AND SUPPLY EFFICIENCIES

Abundant levels of data created throughout the garment supply chain are increasingly being leveraged to boost sales and margins, and the more figures are crunched the better. KeunYoung Oh, chair and associate professor of the department of fashion and textile technology at State University of New York College, in Buffalo, USA, said as a result, data analysis skills are an essential component of recruitment policy. In an article published in June (2020) (1) he said: “A good understanding of fashion fundamentals and data analytics should be considered as ...


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