BIG COMPANIES ORGANISE CAREFULLY TO HANDLE VARIED ASIAN COSMETICS PACKAGING
September 1st, 2010
BY KARRYN MILLER
WHEN it comes to cosmetics, people from east, southeast, and south Asia may have overlapping beauty needs. But given the diversity of the region, it is no surprise to say personal care companies can not use a 'one size fits all' strategy.
Also, widely contrasting government regulations mean labels requirements, marketing vocabulary, and packaging design all need to be tailored in varying degrees, in order to meet local standards.
That said, in terms of a product's casing, personal care product companies can often use the same the physical ...
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