AMERICAN bra manufacturers are responding to growing demand from larger women who are no longer content to wear cumbersome, corset-like structures but would prefer flimsier, sexier bras which are both comfortable and flatter their fuller figures. For a long time this market, which stands at around 40 per cent of intimate wear and is growing all the time, has been overlooked, according to Joyce Baran, Vice President of Merchandising and Design, Liz Claiborne Intimates. She estimates that the average bra size has increased from an 34B to 36C over ...

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