BETWEEN PROTOTYPE AND PRODUCT – HOW GLOBAL MANUFACTURING AND SUPPLY CHAINS ARE SHIFTING AND CHANGING
June 1st, 2012
BY MJ DESCHAMPS
Manufacturers and suppliers in the fashion production chain used to have a fairly cut and dry job: procure a certain amount of fabrics and materials at the beginning of the season to be manufactured into a predetermined number of apparel items in specific styles, colours and sizes. The fast fashion supply chain, however, requires much more flexibility: with a business strategy of providing up-to-the-minute styles and trends to consumers at relatively low prices, it is no longer viable for companies to make decisions years - or even months - ahead ...
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