BENELUX COSMETICS MARKET STILL STRONG BUT SALES CHANNELS ARE SHIFTING, SAY EXPERTS

SALES of cosmetics and toiletries in the Benelux countries (Belgium, the Netherlands and Luxembourg) may be steady, but these developed markets are shifting amid growing diversity in distribution. Products are increasingly bought online and in non-traditional channels such as budget, lifestyle and fashion stores. The 2016 figures released by Europe’s personal care product association Cosmetics Europe show that in the European Union’s (EU) EUR77 billion cosmetics market (including Norway and Switzerland), the Netherlands was the seventh largest national ...


To view this content you need to be logged in. Please contact us to request access.