BEN & JERRY’S FEATURE

BY MONICA DOBIE
THE AVERAGE consumer that tucks into a pint of Ben & Jerry's Cherry Garcia or Chunky Monkey has no idea that this supposedly quaint, hippy-dippy company that started out of an old garage in the beautiful landscape of America's Vermont Green Mountains, is really owned by the nemesis of such small companies - a faceless multinational - in this case, Unilever.

In 1999, Ben & Jerry's, to quote Perry D. Odak, CEO of the company, was "fraught with tension, anxiety and more sleepless nights than many of us... care to ...


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