BEING IN THE RIGHT LOCATIONS, WITH THE RIGHT PRODUCTS, TALENT KEY TO CHINA SUCCESS
July 1st, 2012
BY MARK GAO
A MIX of R&D, new capacity and government relations are helping international coatings companies stay on top in China's booming coatings market, especially in the key niche market of specialist high-tech product. Promoting innovation in the Chinese market clearly helps and majors such as Dow Coating Materials (DCM) have the marketing clout to achieve this. It claims its priority is to convert industrial coatings from solvent-borne to water-borne in the China market. The firm launched its 'Oudra' series of maintenance and protective coatings in ...
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