BEER INDUSTRY AND MARKET
April 1st, 2010
BY PACIFICA GODDARD
A decade ago, Latin America was considered to be one of the beer industry's toughest markets, due to frequent bouts of economic uncertainty and political turmoil. But a lot has changed in the region since the year 2000, and recently instead of recoiling from this region, the biggest beer companies in the world have been fighting tooth and nail for shares of it.
The beer market is booming, and couldn't even be held back for long by the global economic crisis. According to the UK-based Canadean global beverage database (NOTE - SPELLING IS ...
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