BEAUTY PRODUCT SECONDARY PACKAGERS ORIENTATE DESIGNED TO DELIVER MORE SOPHISTICATED BRANDING

November 1st, 2017

By ED ZWIRN, in New York; JULIAN RYALL, in Tokyo; POORNA RODRIGO, in Leicester, England; JENS KASTNER, in Taipei; and BRIGID VEALE, in Emerald Beach, Australia

PERSONAL care product packagers are taking increasing care over the design and development of secondary packaging, noting that this can impart brand value, just in the same way as the elegant primary packaging that has always been part of the personal care product experience. Environmental messaging and also using secondary packaging in sophisticated ways to develop brand images have been two key themes during 2017. In the UK and across Europe especially, a growing sense of eco-awareness is driving new design concepts in secondary packaging, according to ...


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