BEAUTY PACKAGING INNOVATION AND DESIGN TODAY FOCUSING SQUARLEY ON FORGING SUSTAINABILITY
January 1st, 2020
BEAUTY consumers worldwide are demanding more transparency in manufacturing processes and ingredients, less environmental impact, and simple and clean ingredients. So goes the product, so goes the packaging. The beauty industry is responding with brand packaging and labelling that transmits a marketing message that the beauty product inside may be healthy and full of goodness.
Beauty insight expert Dana Kreutzer, a senior analyst for Kline & Company, told SPC that this trend will continue, with packaging design integrating recyclability, zero waste and ...
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