BATA INDIA
September 1st, 2002
BY SWINEETHA DIAS WICKRAMANAYAKA
BATA India Ltd has launched three new lines for Indian consumers. Two are for men: 'Wind,' with air circulation features, and 'Flexible' whose design reflects foot contours; and one for women: 'Comfort,' which has cushioned spring-pads and a cantilever sole design. The shoes are priced between IND Rupees 1,000 (US$20.65) and Rupees 1,300 (US$26.84).
BATA India Ltd has launched three new lines for Indian consumers. Two are for men: 'Wind,' with air circulation features, and 'Flexible' whose design reflects foot contours; and one for women: 'Comfort,' which has cushioned spring-pads and a cantilever sole design. The shoes are priced between IND Rupees 1,000 (US$20.65) and Rupees 1,300 (US$26.84).
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