THIS summer saw a watershed for BAT that may prove to be one of the most significant in the company's 100-year history. It produced a Social Report, all 156 pages of it, outlining the company's views on the sensitive issues that surround the business of producing tobacco.

It was something of a step into the unknown - and not just for a tobacco company. Fewer than 20 of the FTSR 100 companies report on social performance and fewer than half of those say they work to either of the benchmarks in this field, the AA1000 standard or the Global ...

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