BALL BEER
August 1st, 2001
BY MONICA DOBIEA NEW beer brand has been launched by the Ball Brewing Company, an independent brewer, based in Toronto; its flagship is called Ball Premium Light, the only stand-alone light beer in the country, it claims, competing with Canada's leading brewers Labatt and Molson that sell the more traditional light beers, derived from full strength beers already on sale.President of the Ball Brewing Company, Jeff Carefoot said: "Consumers told us they want easier drinking, less filling beers but they don't want a watered-down version of an existing brand."Ball ...
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