Autumn date for Indian debut of new snacks range
August 1st, 2011
BY MINI PANT ZACHARIAH
Blue Hill Group (BHG) - an ambitious young Indian retail, tourism and hospitality group - plans a November rollout for a foreign, salty, extruded snack to be made locally under a new brand, Oishi Ceaars.
It marks the debut of Ceaars Liwayway Pvt Ltd, an equal joint venture between Bangalore-based BHG and Liwayway Marketing Corporation (LMC), Phillipines.
LMC's Oishi brand is well-known in southeast Asia and a range of its snacks, including onion rings and green-pea pods, will also be offered in India.
"India is a lucrative market for ...
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