AUSTRALIA’S COSMETICS AND PERSONAL CARE INDUSTRY IS EMBRACING THE NET
September 1st, 2016
AUSTRALIAN cosmetics consumers are increasingly going online to buy their products, offering e-tailers and web-savvy personal care product companies an opportunity to grow their sales.
And in Australia’s mature market, there are a lot to be had. Almost two-in-every-three (64%) women in Australia (aged 14+) buy some kind of make-up in an average six months. Amongst this foundation is the most popular item overall, purchased by 36% of women, ahead of mascara (26%), lipstick (23%), face powder (21%) and eyeliner/eye pencil (19%), according to figures from ...
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