AUSTRALIAN ‘TRUE AUSSIE’ QUALITY CAMPAIGN PROMOTING MEAT EXPORTS
April 21st, 2015
AUSTRALIA’s push to re-define its agricultural produce under a unified name -‘True Aussie’ that signifies products are clean, green and safe - is helping the countries meat exporters, claim industry leaders.In Japan alone 50% of Australian beef packs sold at retail now carry this logo, Meat and Livestock Australia International Business Manager in Japan, Andrew Cox told GlobalMeatNews. “If you walk into a McDonald’s in Tokyo today you will see the logo on tray mats as part of their latest Aussie beef education campaign,” Mr Cox said. “The logo can ...
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