AUSTRALIAN LAMB PRODUCERS USE 2019 RUGBY WORLD CUP AS MARKETING OPPORTUNITY IN JAPAN
August 1st, 2018
Australian beef and lamb producers are to receive a sales and marketing boost in Japan as non-profit organisations (NPO) use the anticipation of the country’s staging of the Rugby World Cup in 2019 to help their meat products gain a stronger foothold in the market.
A relative newcomer to the global rugby family and the first Asian host of the tournament, Japan is keen to involve rugby heavyweights such as Australia in the lead up to 2019. Promotional events have been held throughout the country with Australian participation, to build excitement about the game ...
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