AUDI TOLD IT CANNOT TRADEMARK ‘VORSPRUNG DURCH TECHNIK’ FOR MANY NON-AUTOMOBILE PRODUCTS

BY KEITH NUTHALL

IT has become an asset in itself: the popular Audi slogan 'Vorsprung durch Technik'. But the European Court of Justice (ECJ) has ruled that the German car giant cannot trademark this phrase for many products and services that only have a slight link with its core car-making business.
In the latest ruling in a long legal tussle with the EU trademark regulator the Office for Harmonisation in the Internal Market (Trade Marks and Designs) - OHIM, Audi has failed to persuade judges to let it trademark Vorsprung durch Technik for ...


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