ATHLEISURE INNOVATION BOOSTS PERFORMANCE AND SUSTAINABILITY-FOCUSED SALES

Innovation in athleisure gear continues to drive performance improvements, with an eye to boosting sustainability, as consumers become more environment conscious, and regulation toughens up. Of course, making such improvements is no easy feat today given the entire supply chain is facing “unprecedented challenges,” warned Davide Vigano, CEO of tech textile manufacturer Sensoria, based in Redmond, Washington state, USA, as shipping delays hinder the delivery of components, and transport prices increase as energy costs also soar, pushed up by Russia’s bloody ...


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