ATHLEISURE AND PEFORMANCE GEAR CONSUMERS DRIVE SUSTAINABILITY DEMAND, AHEAD OF REGULATION

Consumers of athleisure and performance gear will drive demand for sustainability in this segment, before requirement in materials and industrial processes are mandated by regulations, textile industry observers have indicated. As a result, existing brands have been warned by market experts to focus on product development, facing competition from newcomers keen to capitalise on increases sales for this segment witnessed during the Covid-19 pandemic.  Regulation does however raise awareness of environmental issues among consumers, which also affects the ...


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