ATHLEISURE AND PEFORMANCE GEAR CONSUMERS DRIVE SUSTAINABILITY DEMAND, AHEAD OF REGULATION
October 14th, 2022
Consumers of athleisure and performance gear will drive demand for sustainability in this segment, before requirement in materials and industrial processes are mandated by regulations, textile industry observers have indicated. As a result, existing brands have been warned by market experts to focus on product development, facing competition from newcomers keen to capitalise on increases sales for this segment witnessed during the Covid-19 pandemic.
Regulation does however raise awareness of environmental issues among consumers, which also affects the ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.