ASTELLIA EXPLORES THE BENEFITS OF DEEPER CUSTOMER ANALYSIS
January 7th, 2015
IT is a truism to say that in the information age, knowledge is power. But it is undeniable that the better mobile operators know their customers, the more they can sell. France-based Astellia, the innovative telco technology partner, has been digging deep into how data collection and analysis can help mobile operators understand users.Astellia has pioneered a service with Middle East and North Africa mobile operator Zain, creating a customer insight laboratory probing customer behaviour and data usage. “The objective is to create synergy between network ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.