ASICS THRIVE IN RECESSION BY STICKING TO CORE SPORTS BUSINESS
June 1st, 2009
BY JULIAN RYALL
CORE values have served Japan's Asics Corporation well down the years, and are continuing to do so at a time when the world is trying to come to grips with the worst global economic crisis in living memory.
A sporting equipment company that has been carefully constructed on the vision and beliefs of one man, the late Kihachiro Onitsuka, the Kobe-based firm is today riding out the economic storm quite comfortably and watching the problems that are engulfing other companies in the sector.
According to its president Motoi Oyama, it might have been ...
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