ASIAN FUTURE OF BEAUTY CONCLUSIONS
October 1st, 2017
*Gender differences in east and southeast Asia for personal care products sales have always been narrower than in much of the world and they are closing fast. Selling personal care products to men, including colour cosmetics, is big business and getting bigger. Brands that blur gender differentials may profit in future in Asia.
*Personal care product companies offer a personal service designed to make consumers feel better about themselves. Companies that attend to the emotional needs of women, especially, to boost feelings of self-worth, through marketing as ...
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