ASIAN FRAGRANCE MARKET BECOMES LARGER AND MORE SOPHISTICATED
July 2nd, 2014
THE MARKET for perfume and other scents in Asia is developing fast in most of the continent, especially in emerging markets, where consumers are using their new purchasing power to explore new tastes and brands.To some extent, perfume has been lagging behind colour cosmetics and skincare, which have been targeted by the bigger brands as products likely to be regarded as affordable luxuries in the masstige market segments. But as major markets such as China mature, branded perfumes are coming increasingly into play and there are many millions of consumers willing ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.