ASIA PACIFIC MEN’S GROOMING MARKET GROWS ON BACK OF CULTURAL ACCEPTANCE
October 1st, 2012
BY MARK ROWE
The cosmetics market for Asian men is thriving where other sectors struggle. "Men's skin care products appear to exist in a different economic world to much of rest of the industry," said Diyva Sangameshwar, a spokeswoman for market researchers Euromonitor based in Singapore.
The strongest sector is skin care, where sales grew by 20% across Asia (east and southeast Asia, excluding India) in financial year 2011/12 compared to 2010/11. Deodorants accounted for 50% of these sales in 2011/12, followed by hair care according to ...
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