ASIA-INSPIRED COMPACTS PACKAGING GROWS IN POPULARITY WORLDWIDE
March 1st, 2016
With the desire for packaging beauty being an integral part of north-east Asian consumer culture, it is perhaps no surprise that Japanese and South Korean cosmetics companies have led the way with compacts – whose popularity is spreading worldwide.
The ultimate combination of utility and design, when Japanese cosmetics companies start developing a new compact product, its packaging needs to meet two basic requirements: it has to delight the user with the way it looks, and it must be easy and convenient to use. And maybe nowhere in the world are cosmetics ...
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