ASIA COLOUR COSMETICS – CONCLUSIONS
October 1st, 2017
*Brands should never under estimate the power of Asian women to decide their own make-up destiny. Female consumers in Asia are increasingly driving demand and trends in their own direction. Especially younger female urban consumers. Brands that listen will be in. Those that think they know best may be out.
*Asian personal care product markets are often emerging, with one segment doing better than others – whether skin care in China or lip products in Indonesia. But these markets will broaden to cover other segments. Brands need to examine how, why and ...
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