ASIA BEER MARKET IS WORLD’S NUMBER ONE AND SET TO CONTINUE GROWING
February 1st, 2010
BY GAVIN BLAIR, FRANCES WANG, RAGHAVENDRA VERMA and KARRYN MILLER
The Asian beer market, having overtaken Europe, is now the largest in the world, according to Japanese brewery Kirin. The region accounts for 31.7% of global consumption, compared to 30.8% for Europe, claims the annual report from the Kirin Institute of Food and Lifestyle.
The growth is being led, to nobody's great surprise, by China and India, while mature markets such as Japan, Hong Kong, Singapore, Taiwan and even Thailand are either flat or declining.
According to data from Euromonitor, the ...
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