AS CONSOLIDATION LOOMS FOR CHINA’S DAIRY SECTOR COMPETITION IS INTENSIFYING

BY MARK GODFREY

A BILLION people watched recently when China's top two dairy companies Yili and Mengniu took the prime slot Chinese television advertisements immediately after the opening ceremony of the Beijing Olympics Games. Being onscreen for the most important TV event in modern Chinese history is a sign of how fast dairy has grown in a land accustomed to soy milk.

The increasing appeal of dairy is obvious on the shelves of local supermarkets which heave with liquid milk and yoghurt options. "The growth of Western style retail ...


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