TRADEMARK owners can protect their brands in court when other traders sell goods using the mark, even when they admit publicly that their products are not 'official' and are in effect promoting a brand, a European Court of Justice advocate general has claimed. Dámaso Ruiz-Jarabo has advised ECJ judges in a case brought by the UK's Arsenal Football Club PLC against Matthew Reed to stop him selling Arsenal FC scarves outside its London ground from a stall sporting a sign saying his scarves are unofficial.

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