ARGENTINE BOOK FAIR SEES PUBLISHERS BET ON NICHE MARKETS
May 22nd, 2015
Publishers were upbeat at the 41st Buenos Aires International Book Fair highlighting strong sales in the Argentine market of adventure, fantasy and self-help books. They told the Bookseller that they planned to focus on these genres as they sign new talent. “Neuroscience is a trend this year,” said Adriana Fernandez, content and editorial manager in Argentina for Editorial Planeta, a division of Spain’s Grupo Planeta. She highlighted Facundo Manes’ ‘Usar el Cerebro’ (Use Your Brain), a self-help book about understanding the mind to live better, a ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.