ARGENTINA COSMETICS SALES PLUNGE ON FAST INFLATION, BUT COMPANIES EXPECT A BRIGHTER FUTURE

In Argentina, investor optimism has swelled since the arrival of a conservative government in December, but sales of cosmetics and personal care products have taken a hit as soaring inflation cuts consumer spending power. Argentina fell into a recession this year after four years of slow growth, and a spate of economic reforms by the new President Mauricio Macri has sped up the inflation rate to nearly 40% from 26% in 2015. “Although we expect a recovery, we do not believe that it will be instantaneous,” said Fernando Cruz, a research analyst at Euromonitor ...


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