ANTI-SMOKING ADVERTS AT FILMS CAN ACTUALLY BOOST SMOKING SAY EXPERTS
July 1st, 2006
BY MONICA DOBIE
SHOWING anti-smoking advertising before films that may glamorise the habit reduces the appeal of smoking only to non-smokers according to a study in the Tobacco Control journal. It published Australian research of 3,000 cinema goers aged 12-24, who watched one film preceded by an anti-smoking ad and another which was not: 25.6% of smokers not seeing the advertisement expected to be smoking in 12 months time, compared to 38.6% of those watching the ad. "Some types of advertising may reinforce smokers' intentions to smoke," said the study.
SHOWING anti-smoking advertising before films that may glamorise the habit reduces the appeal of smoking only to non-smokers according to a study in the Tobacco Control journal. It published Australian research of 3,000 cinema goers aged 12-24, who watched one film preceded by an anti-smoking ad and another which was not: 25.6% of smokers not seeing the advertisement expected to be smoking in 12 months time, compared to 38.6% of those watching the ad. "Some types of advertising may reinforce smokers' intentions to smoke," said the study.
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.