ANTI-AGEING PRODUCTS GROWING STRONGLY IN CHINA’S IMAGE CONSCIOUS MARKET

BY DOMINIQUE PATTON THE ANTI-AGEING products business is among the most dynamic in China's skincare market sub-sectors, with growth fuelled by increasingly well-off consumers anxious about their image. This segment, when combined with specialist skin nourishing products was worth around US$868.8 million in 2007 according to research firm Euromonitor. It is heavily dominated by international brands, with Proctor & Gamble's (P&G's) Olay taking a leading 12 per cent share with its Regenerist line. Japan's Shiseido Aupres brand, Avon and L'Oréal follow ...


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