ANDREA PERRONE SAYS BRIONI WILL TAP GROWING EMERGING MARKET SOPHISTICATION
October 1st, 2009
BY ALAN OSBORN
ANDREA Perrone talks of when he was a child, and his father - a lawyer and the CEO of Brioni Retail - used to bring home customers from South America for lunch or dinner at the family's residence in Abruzzi, Italy. The young Perrone saw how the South Americans, at first uncomfortable in that elegant Italian family circle, became more knowing and self-confident over time. "After 10 or 15 years I have seen them start wearing grey pants, blue blazers, white shirts, blue ties, all very elegant - even their behaviour grew more sophisticated," ...
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