ANALYTICS BRIDGE THE GAP BETWEEN MOBILE TECHNICAL AND MARKETING TEAMS
November 3rd, 2013
LOOKING at mobile telephony from the customer’s perspective then acting to optimise Quality of Experience (QoE) places operators on the soundest footing to reduce churn rate and maximise average revenue per user (ARPU), two key performance indicators (KPIs).So the finding of a recent survey of mobile operators worldwide for Astellia, a leading provider of network and subscriber intelligence, made somewhat alarming reading.Full details are available on Astellia’s website (www.astellia.com), but the headline finding was that there is a disconnect between ...
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