AMERICAN SUPPLIERS EXPAND SOLID JAPAN BEEF SALES BY TARGETING HIGH-END SEGMENTS
April 1st, 2017
AMERICAN suppliers are expanding into Japan’s competitive high-end beef market to build on Japanese consumers’ growing demand for US beef.
In 2016, Japan overtook Mexico to become the leading US export market for beef, reaching almost 260,000 tonnes, worth USD1.51 billion, according to the US government. The value marks an 18% increase on 2015. In January and February 2017, Japan continued to top the table, with exports up 41% and 45% respectively year-on-year.
Japan’s National Livestock Breeding Centre (NLBC) expects the trend to continue throughout ...
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